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TYR Sport Partners with BWL for 2024 British Senior & Masters Championships

TYR Sport (TYR) and British Weight Lifting (BWL) are delighted to announce their partnership for the upcoming 2024 British Senior & Masters Championships.

This event, set to run alongside Strength in Depth, will take place from 5 – 7 July 2024 at the NEC in Birmingham.

In an exciting development for competitors, every Gold Medallist at the British Senior Championships will receive a complimentary pair of TYR Weightlifting Shoes. Proportionally by athlete category numbers, Masters lifters across each age group (ranked by the SHMF Calculator) will also receive the same prize.

TYR will also extend an exclusive discount code to all BWL members throughout the month of July 2024, offering an excellent opportunity to access high-quality gear via www.tyr.eu

Corey Berger, TYR's Director of Business Development, expressed his enthusiasm for the collaboration: "We are very excited to work with BWL for the first time at the British Championships and British Masters in Birmingham. We see synergies of impact between our two organisations, and we look forward to further expanding our support of athletes and fitness enthusiasts in the UK.”

Echoing this sentiment, Matthew Curtain, CEO of BWL, remarked: "This partnership with TYR represents our ongoing ambition to engage more closely with the CrossFit and Functional Fitness community. TYR is a leading supplier globally in this sector, and we are hugely appreciative of TYR’s recognition of our athletes."

This collaboration is a notable step forward for both organisations, fostering a closer relationship and providing enhanced support for British athletes. United by shared values and a dedication to excellence, TYR and BWL aim to raise the bar for strength sport in the United Kingdom.