Digital Marketing and Communications Executive

Passionate about weightlifting and the governing body that drives the sport of weightlifting and Para Powerlifting? Understand the technical elements of the sport and have previous experience of digital marketing?

An exciting opportunity has arisen for a creative and confident individual to join our team to work on producing engaging campaigns and content to both existing and new customers of British Weight Lifting.

You will be capable of coming up with ideas for campaigns, confident in creating and promoting copy and content for various channels – with a focus on digital including email, social media and website.

You will be committed and passionate about keeping on top of the ever-changing marketing, communications and digital landscape to ensure the organisation is using the latest and most effective channels. You will help ensure the organisation is viewed as an industry innovator and the sport portrayed as modern and appealing to wide ranging audiences.

Main purpose of the Job:

• Engaging communities through multichannel marketing methods.
• Developing cutting-edge ideas for campaigns, creating and promoting copy and content for various channels – with a focus on digital including email, social media and website.
• Creating and delivering first-class content aimed at driving participation, re-positioning the sport, and showcasing the amazing stories from across the game.
• Helping the organisation to be viewed as an industry innovator and the sport portrayed as modern and appealing to wide ranging audiences.

Key Responsibilities:

• Assist in the creation and implementation of a Content Plan that includes engaging and inspiring materials for different segments across all digital channels and brands
• Write weightlifting specific content to support social media, membership and web copy
• Manage all BWL’s social media channels to drive engagement and increase reach
• Assist in the creation and implementation of campaigns that drive people to participate or engage in the sport
• Regular monitoring and evaluation of online activity (website, social media and email marketing), aligned to agreed objectives and key performance indicators
• Support in product marketing for merchandise, courses, competitions and membership
• Event marketing, including campaign creation, ticket promotion and sales monitoring, live streaming, social media, video filming and editing
• Support and attend events where necessary to maximise BWL exposure to a wider audience
• Support the wider team, when appropriate
• This role will include some weekend and evening work

Full job description and how to apply

To read the full job description please click here 

To complete the BWL job application form and BWL equality and diversity monitoring form please click here