British Weight Lifting Announces New Head of Marketing Role

British Weight Lifting, the UK’s National Governing Body for weightlifting and para powerlifting, has opened applications for an exciting position: Head of Marketing.

The Head of Marketing will lead and drive the implementation of BWL’s new organisational
strategy, translating strategic objectives into a clear, integrated marketing and
communications plan that delivers measurable impact. The role will be responsible for
strengthening the BWL brand, increasing visibility and engagement across performance,
events and community programmes, and supporting commercial growth and membership
expansion.
Working closely with the senior leadership team and key stakeholders, the successful
candidate will ensure all marketing activity aligns with priorities for the LA 2028 cycle. The
role combines strategic oversight with hands-on delivery, ensuring campaigns and
communications are integrated, data-driven, and performance-focused.

Why This Role Matters Now
This appointment comes at a pivotal moment as BWL launches its new four-year strategy in
April 2026 and enters the LA 2028 Olympic and Paralympic cycle with record levels of
investment. The Head of Marketing will play a central role in modernising the BWL brand,
driving growth, and strengthening our national profile.

Read the full job description

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