New Partnership with SBD

British Weight Lifting are delighted to announce a new commercial partnership with SBD Apparel.

SBD are the UK’s leading suppliers of strength sport accessories, with products ranging from belts to straps, sleeves and wraps.

The company resides in the heart of South Yorkshire, where British ingenuity and passion combine to create the equipment relied upon by athletes the world over.

A four-year equipment deal has been agreed with the option to extend as the company expands its product offering in the future.

SBD will be supporting our elite, international and development athletes on the world stage by providing a wide range of equipment and accessories to British Weight Lifting’s World Class performance programme.

They will also be exhibiting their latest products domestically for our members to try out and buy at the English and British Championships later this year, as well as other key national events.

You can find out more about SBD by visiting their website here. 

Ashely Metcalfe, BWL CEO

“This is an exciting partnership that will not only benefit our high-performance athletes, but the national governing body and our members as a whole. We are really excited to be working with SBD, as the partnership provides a brilliant opportunity for weightlifters at all levels and their clubs going forward. This is an important stepping stone as we prepare for the Tokyo Olympic & Paralympic Games in the Summer and it is brilliant that our lifters will receive this kind of support from such a renowned company as they continue to train hard ahead of the event”.

Benjamin Banks, SBD CEO

“We are very proud and appreciative of the support that British Weightlifters have shown us over the years, and we are excited to now build on this relationship as we prepare to release products developed specifically for the sport, and increase our support and promotion of weightlifting.”