Follow Emily Campbell’s story: as they join new Athlete Creator Club for Olympic and Paralympic athletes

We’re thrilled to announce that Emily Campbell has been unveiled as one of the first members of the new ‘Athlete Creator Club’, an initiative supported by UK Sport.

What’s the Athlete Creator Club?

The world of sport is changing. We know fans like you want more than medals — you want stories, personalities, and authenticity. The Athlete Creator Club is here to break down barriers?like time, technical skills, and social media know-how and support the athletes with content strategy, capture and distribution. 

UK Sport funds over a thousand elite Olympic and Paralympic athletes, from towns and cities right across the UK, competing almost every day across the world. Through the Athlete Creator Club, they intend to help build and grow the profile of these athletes and better connect them with more fans.

What that means for you is a chance to see Emily’s story told her way across social media. Giving you the chance to get an authentic inside look at their lives both in and outside the gym.

Who’s part of the Club?

Emily is joined in the Club by athletes from across a diverse range of sports:

• Liam Kirk, Ice Hockey UK
• Phoebe Paterson-Pine, Archery GB
• Ruth Mwandumba, British Shooting
• Abi Martin, British Gymnastics
• Zac Shaw, UK Athletics

On becoming part of the Club, Emily said:  I am looking forward to being a part of the Athlete Creator Club and working with the team at Weirdo to learn more about social media. I'm hoping through my time as part of ACC, I can help to grow my sport and learn how to grow my social media beyond sport, appealing to wider lifestyle and entertainment audiences. It's great to be a part of a community all working to the same ambition!

How can I follow?

Emily’s content window opens on the 7^th of July. You can get access to more of Emily’s story by following her on:

• TikTok: https://www.tiktok.com/@emilyjade_gb
• Instagram: @emilyjade_gb

Also, check out the other members of the Athlete Creator Club to get a behind scenes look at what it’s really like being an Olympic or Paralympic athlete.

Visit UK Sport's website