BWL Appoints Bazballers to Support Commercial Strategy

British Weight Lifting (BWL) is pleased to announce the appointment of Bazballers Consulting Ltd to support the development of its commercial strategy and revenue growth plans.

The appointment follows a competitive tender process and will see Bazballers work with BWL over the coming months to undertake a detailed review of the organisation’s current commercial landscape.  This will include assessment of existing partnerships, revenue streams, and market positioning, alongside identifying new opportunities for growth.

The engagement will support the development of a refreshed commercial strategy aligned to BWL’s wider strategic plan for 2026–2030, with a focus on building a more sustainable and diversified income model.

Bazballers bring experience in sponsorship development and revenue generation and will work closely with BWL’s leadership team to shape a clear and deliverable roadmap for future commercial activity.

Matthew Curtain, Chief Executive Officer of British Weight Lifting, said: ‘we are pleased to be working with Bazballers at an important point for the organisation. This work will support a more structured and targeted approach to our commercial activity, ensuring we are well positioned to grow and maximise opportunities across the sport.’

Russell James, Founder of Bazballers, said: ‘we’re excited to be partnering with BWL at such a pivotal time. There is clear potential to unlock greater commercial value across the sport, and we look forward to working closely with the team to develop a focused and practical strategy that supports long-term growth.’

For more information about Bazballers, please visit: www.bazballers.com