British Weight Lifting launch new strategic vision

We are delighted to announce our four-year strategic vision, Stronger Together, for the sport of weightlifting and para powerlifting.

Over the next four years our mission is to educate, inspire and create greater opportunities that appeal to a more diverse and inclusive audience resulting in greater levels of activity and a fitter, healthier and stronger nation.

The BWL Stronger Together strategy is split into two key themes:

Showcasing strength as a lifestyle

As an advocate for strength; creating positive experiences for all; connecting strength to health and well being and connecting communities beyond the traditional boundaries.

As an enabler of sporting success

Where membership is at the heart of everything we do; enabling talent and performance ambition; attracting and retaining a talented workforce and bringing innovation to the sport to secure its future.

Through this strategy we hope to get more active and stronger communities, effectively tackle inequality; ensure sustainability and be successful and respected as a sport.

Commenting on the launch of the new strategy, British Weight Lifting CEO Ashley Metcalfe commented “It has been an incredible year for British Weight Lifting despite the COVID-19 pandemic. We have achieved fantastic success at the Olympics and Paralympics and our strategic vision for the next four years is to continue to nurture the great talent we have in our sport as well as bring new people into our community through inclusivity and innovation. Our strategy will allow us to be agile to ensure that our sport continues to grow at all levels.”

To view the BWL strategy in more detail click here