The partnership reinforces a shared commitment to excellence, innovation and the continued development of weightlifting and para powerlifting across Great Britain, from grassroots participation to elite performance.

Eleiko has supported international weightlifting for decades and was recently appointed by the International Weightlifting Federation (IWF) as the sole supplier of weightlifting equipment for the Los Angeles 2028 Olympic Games.

Under the renewed agreement, Eleiko will continue as an Official Partner of BWL and the exclusive equipment supplier for BWL’s Tier 1 and Tier 2 competitions, including the British Championships and England Championships.

The partnership will also provide valuable benefits to the wider weightlifting community, including preferential equipment pricing for BWL-affiliated clubs, equipment and apparel support for national programmes, and investment in grassroots development.

A key feature of the agreement is Eleiko’s commitment to supporting BWL’s School Games programme, providing introductory weightlifting equipment for up to 50 schools annually. This initiative will introduce more young people to weightlifting and strength-based activities, helping to develop confidence, physical literacy and lifelong participation in sport.

Matthew Curtain, BWL Chief Executive Officer, said:

“We are delighted to extend our partnership with Eleiko for another four years. Eleiko is synonymous with quality, innovation and excellence in weightlifting, and we are proud to continue working with a company that shares our ambition for our sports.

“This renewed commitment goes beyond providing world-class equipment. It will deliver meaningful benefits to our clubs, competitions and grassroots programmes, while supporting our Find Your Strong strategy and our ambition to make weightlifting and para powerlifting more accessible and successful across Great Britain.”

Mathieu Gratereau, International Sales Director – Professional Sports at Eleiko, said:

“We’re proud to extend our longstanding partnership with British Weight Lifting through 2030. What makes this partnership particularly meaningful is the opportunity to support the sport at every level, from national competition and performance programmes to clubs, schools and the next generation of lifters. We look forward to continuing that work together over the next four years.”

The agreement forms part of BWL’s wider commitment to developing strong, sustainable commercial partnerships that deliver lasting value for members and support its 2026–2030 strategic plan, Find Your Strong.

About Eleiko

Since 1957, Eleiko has been a global leader in strength. Headquartered in Halmstad, Sweden, Eleiko designs and manufactures precision-crafted equipment for weightlifting, powerlifting, and strength and conditioning — trusted by top competitions, training facilities and gyms in over 180 countries. Eleiko is certified by the IWF, IPF and WPPO, with equipment used at six Olympic and Paralympic Games and more than 1,000 world records set with Eleiko bars.

About BWL

British Weight Lifting (BWL) is the National Governing Body for Weightlifting and Para Powerlifting in Great Britain. With a proud history spanning over a century, BWL is responsible for the governance, development and promotion of both sports, supporting athletes, coaches, clubs and officials from grassroots participation to international excellence.

Guided by its Find Your Strong Strategic Plan 2026–2030, BWL is committed to growing participation, developing world-class athletes and creating an inclusive, safe and thriving strength sports community.